About Us

We are a growing team, licensed in all fifty states and headquartered in Plano, Texas. As you set foot inside our state-of-the-art office, with its modern-industrial design and oak-planked floors, you will see a large, black-and-white photo of the Wright Brothers. It’s our team’s daily reminder of the work ethic we emulate, and it models for us the power of small steps toward a big goal. Orville and Wilber Wright built bikes every day but dreamed of flying airplanes. By observing the movement of birds in an airstream, they came up with designs for airplane wings. After that initial discovery, it was years of small steps, steadfastness, and undaunted enthusiasm that led to their big breakthroughs. (You can learn more about this and other leadership stories in Jennifer Loyall’s book, The New Dentist’s Playbook.)

At Loyall Group, we do the steadfast, daily work of providing excellent-fit individual insurance contracts to the brightest veterinarians, dentists, emergency-room physicians, and others in healthcare. We are also a trusted referral source for fee-based financial planners. But, like the Wright Brothers, we dream big. We dream of revolutionizing the insurance experience—through harnessing technology and providing white-glove, transparent customer service—until our approach permeates the entire industry.

As you exit our headquarters, you will be greeted with a green metal sign, quoting T.S. Eliot: “Only those who risk going too far can possibly find out how far one can go.”

That’s our goal at Loyall Group. Let it be the same for you and your practice.


Jennifer Loyall

Jennifer Loyall

CEO “The Visionary”

Never satisfied with the status quo, Jennifer is redefining the insurance landscape. Instead of a confusing list of products and parameters that never quite fit right, she brings clarity and personalized security. With her keen business sense and a heart for compassionate customer care, Jennifer offers more than insurance consulting: clients of Loyall Group learn how to build and insulate their practice, how to align their goals so as to always “walk their True North,” and how to find their tribe—their “four pillar advisors” who help pave the path to success.

Jennifer sees how healthcare has changed in recent decades and is passionate about protecting this next generation of professionals from burnout. She provides tools for veterinarians, dentists, and doctors to thrive in their careers and be a leader in these times.

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Our Core Values

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We Serve

At Loyall Group, we are never satisfied with anything short of premium service, even well after our clients’ policies are put in force. We simplify the insurance process (even adapting our methods if necessary), to provide clients with the best-in-class service they deserve, delivered through a seamless electronic experience.

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We Guide

Always abiding in integrity, we believe in transparently educating our clients on what they are buying. At Loyall, we guide our clients through the choices, opportunities, and potential pitfalls on the road ahead. We are continually gathering knowledge with the purpose of passing it on.

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We Care

As an insurance broker, we are not limited to products from one insurance company; we have the freedom to offer what we know will be right for our client’s success. Whether it’s disability, life, malpractice, or insuring the building, Loyall puts client’s needs first, so they are free to focus on what really matters: their life, family, and career. Not insurance.

From chaos to clarity on all matters related to insurance, we free you from insurance so you can focus on what matters.